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Dianne Williams Wildt, MBA

Certified Retirement Counselor®

Since 1983 in the financial services and investment industry


Retirement Pathways, Inc.

4500 Bowling Blvd., Suite 100

Louisville, KY 40207


Phone:  502-797-1258


Email: dianne@retirementpathways.com

Website: www.retirementpathways.com

November/December 2022

Protecting Intellectual Property

Intellectual property, patented protection, copyright reserved or product trademark that cannot copy concept, businessman owner standing with light bulb idea locked with padlock for patents.

Intellectual property (IP) can be a significant asset that increases your business's value. Failing to protect IP can leave you with no recourse if a competitor or former key employee appropriates methods or processess you've developed.

What is Intellectual Property?
In general terms, intellectual property is any product or service you’ve created that the law protects from unauthorized use by others. Businesses can own these intangible assets in the form of patents, trademarks, copyrights, and trade secrets, and they can be bought and sold just like tangible assets.

Help with Safeguarding IP
Any information you don’t want others to know can be protected. An intellectual property attorney can advise you on the protections you may need to help prevent competitors from using your IP. These could include the following:

Copyrights protect software, graphics, video/sound recordings, databases, books, and blog articles.

Patents protect inventors by giving them the legal right to exclude others from making, using, or selling an invention for a limited period.

Trademarks protect things that identify your brand, including words, phrases, symbols, designs, or a combination. Logos, colors, names, taglines, and slogans all can be trademarked.

Trade Secrets include any confidential information that give a business a competitive advantage, such as distribution or sales methods, strategies, production processes, and even lists of vendors and clients.

Add IP to Your Business Plan
Protecting your business’s intellectual property should be an integral part of your business plan. Include money in your budget to pay for securing your IP rights. As part of your plan, ensure that key employees, contractors, and business partners are bound by non-disclosure agreements.

Insurance Protection
Your business’s general liability insurance coverage may offer limited protection in the event of litigation. However, you may want to purchase specialized intellectual property insurance that covers the legal cost of pursuing infringement or theft of IP.


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Investment advisory services offered through American Capital Management, Inc., a State Registered Investment Advisor. Retirement Pathways, Inc. is independent of American Capital Management, Inc.
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