Tom Meaglia photo

Tom Meaglia, ChFC®, AEP®,

CLU®, CRPC®, MSFS

Chartered Financial Consultant

Investment Advisor Representative

Chartered Retirement Planning Counselor

CA Insurance Lic. #0567507

 

Meaglia Financial Consulting

2105 Foothill Blvd., #B140, La Verne, CA 91750

 

Toll Free: 800-386-3700

Bus:         909-593-6105

Cell:         818-681-8600

Fax:         909-593-6120

 

Email: tom@meagliafinancialconsulting.com

Website: www.meagliafinancialconsulting.com

November/December 2026

Building a Business

Start up Business Launch Development Concept

Want to build a strong business foundation? Focus on core principles and avoid distractions from fleeting business trends.


Know Your Market
Understanding your target audience is essential, and it starts with research. Conduct surveys or focus groups to gain insight. Knowing your audience will help you tailor your products or services and communicate effectively. Remember, you're not just selling a product — you're solving a problem. When your offerings align with customers' needs, you'll build loyalty and trust.


A Strong Brand
Your brand is more than a logo or name; it embodies your values. Develop a brand identity that resonates with your audience, and be consistent — your customers should recognize your business instantly. Use the same color schemes, fonts, and messaging across all platforms, including your website and social media. A cohesive brand image builds credibility and drives engagement.


Quality Customer Service
Deliver exceptional customer service. In today's digital age, word of mouth spreads quickly. Satisfied customers become advocates for your business, while a single bad experience can harm your reputation. Train your staff rigorously to handle every inquiry or complaint with efficiency and grace. Personalize interactions by recalling customers' names and preferences to show that you value them.


Prudent Financial Management
Many small businesses fail because of cash flow issues. To guard against this:
  • Develop and stick to a budget by consistently tracking income and expenses.

  • Always keep a financial cushion for emergencies.

  • Avoid unproven marketing trends in favor of proven strategies.


    These steps help ensure financial health and long-term success.


Networking
Prioritize networking with business owners and industry professionals to create opportunities for collaboration and support. Attend local events or join business organizations— these efforts lead to valuable partnerships, referrals, and mentorships.


Keep Learning
Commit to ongoing learning. The business world evolves constantly; stay informed about changes and trends. Use workshops, online courses, and webinars to strengthen your skills and refine your strategies. Adapt to new information with discernment — know when to adopt change and when to stick to proven methods.


Follow these principles, and you'll set your business on a solid path to growth.


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Thomas Meaglia is an Investment Adviser Representative of Coppell Advisory Solutions LLC, dba, Fusion Capital Management, a registered investment adviser that only conducts business in jurisdictions where it is properly registered, or is excluded or exempted from registration requirements. Registration as an investment adviser is not an endorsement of the firm by securities regulators and does not mean the adviser has achieved a specific level of skill or ability. The firm is not engaged in the practice of law or accounting.
Insurance and annuity products are not sold through Fusion Capital Management. Fusion does not endorse any annuity or insurance product, nor does it guarantee any insurance or annuity performance. Annuity and life insurance guarantees are subject to the claims-paying ability of the issuing insurance company. If you withdraw money from or surrender your contract within a certain time after investing, the insurance company may assess a surrender charge. Withdrawals may be subject to tax penalties and income taxes. Persons selling annuities and other insurance products receive compensation for these transactions. These commissions are separate and distinct from Fusion's investment advisory fees.
Meaglia Financial Consulting and LTM Marketing Solutions, LLC are unrelated companies. This publication was prepared for the publication’s provider by LTM Marketing Solutions, LLC, an unrelated third party. Articles are not written or produced by the named representative.

The information and opinions contained in this web site are obtained from sources believed to be reliable, but their accuracy cannot be guaranteed. The publishers assume no responsibility for errors and omissions or for any damages resulting from the use of the published information. This web site is published with the understanding that it does not render legal, accounting, financial, or other professional advice. Whole or partial reproduction of this web site is forbidden without the written permission of the publisher.